When Jil Sander was first tapped to design a line for high-street giant Uniqlo, no-one could’ve predicted the madness that was about to ensue. +J for Uniqlo, with its sleek tailoring and minimalistic elegance, had a huge build-up (not least by Grazia Daily, ehem) but this was far surpassed on the launch day. On October 1st from 8am, a mahoosive queue was meandering its way down Oxford Street. The day’s sales targets were made five times over by the close of play, and the Uniqlo website nearly crashed as sales increased by an incredible 1,750%. A second drop of the collection even had to be done just a week after the first to meet demand. Wowsers!

Back in march I did a post on the new collaboration between Uniqlo and Jil Sander. Jil Sander had been missing in action since her drama with Prada but she’s back to take on a creative role at Uniqlo. We all assumed the line would be called Jil Sander for Uniqlo but due to the fact that Onward Holdings Co. Ltd. still owns the commercial rights to Jil Sander’s name the line is dubbed +J. Major kudos to Jil Sander for naming the collection after me. I guess she didn’t want to use J.J.J I like +J so much better. And I’m back to reality. The fast fashion retailer hasn’t confirmed a release date yet but the collection will be sold at Uniqlo Flagship doors and online.

+J Hang Tag

Source: WWD