With their Rodarte for Target collection due in Target Stores on December 20th, Laura and Kate Mulleavy have teamed up with fashion blogger Tavi Gevinson for a promotional video of the collection. Tavi the 13 Year-old fashion guru has been making her mark on Fashion. First with her blog StyleRookie and last season during New York Fashion Week when she received prime seats at Alexander Wang and Marc Jacobs. Shot in North Dakota, the video plays like a moving scrapbook with various high profile interviews, the musings of Tavi, and the inspiration behind the collection.

Following Alexander McQueen and Ana Sui, Jean Paul Gaultier may be the next designer for Target’s Designer Collaboration series. A source told WWD that the collection wont be in stores for months but Target has the ball in motion. According to a Target spokesman, “We don’t have anything to share other than we admire his work and incredible design aesthetic”. Based on the source and the previous quote I’ll be saving a few Euro’s for Jean Paul Gaultier for Target. If the collection is anything like his work for his namesake label it will be wild, over the top, with a street chic edge.

Jean Paul Gaultier

Design duo and sisters Kate and Laura Mulleavy of Rodarte will follow Tracy Feith as part of Target’s Go International program. The Go International program provides a platform for emerging designers to showcase their work to a much broader audience enabling them to gain new followers. The Limited Edition collection will be available at Target and Target.com for 45 days Dec. 20th through Feb. 6; the line is inclusive of 55 items. For those not familiar with Rodarte’s work, it can be challenging to reproduce on such a mass scale due to the hand-made-like-construction nature of their garments but Target addressed it with ease. “What you’ll notice is an amazing eye for detail,” said Joshua Thomas, a Target spokesman. “It’s very feminine, yet very modern. The Collection incorporates a rich mix of patterns and fabrications and everything from sequins and bows to faux fur. The key with Rodarte is layering.”

kate and Laura Mulleavy of Rodarte

Not loosing momentum in the Designer Collaboration section Target has announced Alexander McQueen’s predecessor, Anna Sui. With customers tightening their pockets, and loosing market share to Wal-Mart, Target is making a push to bring designer names to the masses. According to a Target spokeswoman;

“One of the goals of Designer Collaborations and the heavy marketing push we have is to attract shoppers to our stores, including consumers who don’t shop our stores on a regular basis. We want to increase frequency and encourage first-time shoppers to Target.”

Anna Sui

…Click to continue reading | Anna Sui for Target