The Sunglass Hut & Prada have teamed up to create “The Sunglass Hut & Prada Eyewear Concept Store“. Starting on Tuesday, April 28th ending on May, 5th the Rockefeller Center location will only carry exclusive and limited edition Prada sunglasses, as well as sunglass collections previously available only to European and Asian consumers. More than 100 styles will be available retailing from $235 USD to $325 USD. The Sunglass Hut concept store will hold one of the largest Prada sunglass assortments in the world. After May 5th, the styles will be available online at sunglasshut.com.

The Sunglass Hut and Prada Concept Store Front at Rockefeller Center

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Taking notes from Chanel’s Mobile Art Project, Prada has unveiled a cultural project of its own. The Italian Label has launched its most ambitious cultural project to date, The Prada Transformer. Designed by renowned architect Rem Koolhaas, the Prada Transformer is a one-of-a-kind tetrahedron-shaped pavilion. The Prada Transformer will be the venue for events devoted to art, film, fashion and of course, the Prada brand, for the next six months. Koolhaas described the Transformer as a “dynamic organism,” since the steel-framed structure can be rotated into four distinct floor planes: hexagonal, rectangular, cruciform and circular, to fit the specific events.

The Prada Transformer in Seoul

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