After much delay due to a trademark issue with Abercrombie & Fitch over the “Fierce” name, Beyoncé is finally ready to launch her fragrance. Dubbed Beyoncé Heat or simply Heat it marks a great addition to her growing empire. Beyoncé has been working on the fragrance for quite some time and is said to be happy with the final product. As for the name she says, “A lot of my performances have had fire involved, so we thought ‘Heat.’ The fragrance boasts magnolia, red vanilla orchid, blush peach, tonka bean, amber, honeysuckle, neroli, almond macaroon and crème de musk notes. The Heat collection includes eau de parfum and gold sparkling body lotion with prices ranging from $24 to $69. Heat will hit stores February 2010 in North and South America and internationally in August covering Europe, the Middle East, the Far East and Australia. Shot by Michael Thompson, the print ads feature Beyoncé with the tag line “Catch the Fever”. The ads will run in Beauty, Fashion, and lifestyle books in February to coincide with the launch. A scheduled appearance is set for February 3rd at Macy’s Herald Square to promote “Heat”.

The Print Ad for Heat

Source and Images via WWD

Perfumes are categorized in four main categories Parfum/Perfume Extract, Eau de Toilette, Eau de Parfum, and Eau de Cologne.

Parfum/ Perfume Extract:

The most concentrated out of the four Perfume Extract contains the highest level of aromatic compounds which is around 20- 40%. It generally comes in very small and delicately crafted bottles. Because of its strong concentration, perfume extracts should be used in very small quantities.

Missoni Parfum 0.5oz $300 USD Sephora.com

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