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Jet Linked: A Brand’s Uncertain Future
PARIS—The sudden death of Alexander McQueen leaves Gucci Group, the parent company of the British designer’s eponymous fashion house, to decide whether it can chart a future for a brand that was inextricably linked to its creator. Mr. McQueen was due to present his fashion collection on Paris’ runway in less than a month.
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While the Alexander McQueen fashion house was lauded for its daring designs, its financial performance was less successful. Gucci Group, part of French retail-to-luxury group PPR SA, spent years pushing it to make money, and the company only turned a profit in 2007, seven years after Gucci bought a majority stake in it.
Alexander McQueen store in Los Angeles WireImage/Getty Images
