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Jet-Linked: +J for Uniqlo Spring drops in January!
When Jil Sander was first tapped to design a line for high-street giant Uniqlo, no-one could’ve predicted the madness that was about to ensue. +J for Uniqlo, with its sleek tailoring and minimalistic elegance, had a huge build-up (not least by Grazia Daily, ehem) but this was far surpassed on the launch day. On October 1st from 8am, a mahoosive queue was meandering its way down Oxford Street. The day’s sales targets were made five times over by the close of play, and the Uniqlo website nearly crashed as sales increased by an incredible 1,750%. A second drop of the collection even had to be done just a week after the first to meet demand. Wowsers!
