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Lacroix Submits Joint Offer, Meets With French Ministers

Christian Laroix has had some very emotional ups and downs in the search to find an investor to same his namesake label. After a series of disappointing bids, he recently received a promising proposition from Italy’s Italy’s Borletti Group, which has stakes in both La Rinascente and Printemps department stores. The Borletti group, according to Lacroix administrator Regis Valliot, had made a “serious” offer as of Monday for Christian Lacroix SNC and if successful, the proposal would keep the couture and the licensing business, but also would further develop Lacroix’s dreams of a luxury ready-to-wear line and a new fragrance, to follow the now defunct C’est la Vie. “The brand doesn’t yet have the perfume it deserves,” he said.



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