Although the economy is not at its best right now, some brands and designers are trying extremely hard to not only appeal but also sale to the masses. Enter the Roberto Cavalli store at Caesars’ Forum Shops. About a month ago they were having a sale, which was evident by the small frame in the window that stated 70% off. Well Las Vegas is full of tacky tourists (not all but 90%) that are used to shopping at JCPenney’s clearance bins instead of boutiques. Well the team at Cavalli wasn’t going to let effect their bottom line. Out with the frame and here come these hugeeeeeeeeeeee sale posters. Not the ones that corporate sends and are part of the store’s visual aesthetic but the generic ones that mom and pop shops buy wholesale (see picture below).

Roberto Cavalli Window at Ceasars Forum Shops

So in my quest to see what the hell was now 80% off I ventured inside the store, huuuuge mistake. First I’ve seen better organized sale sections at Macy’s. The whole store was on sale; I’m talking every section from walls to bins. Yes I said BINS for their sale belts and accessories they had them in plastic bins on the floor, Gasppppppp. That’s after you made your way through six or so clothing racks positioned in the center of the store fully accessorized with 60, 70 and 80 percent off signs. You’d have to be one blind shopper to not know there was a sale going on. These are the sales methods used by companies that are going out of business. With their use of those generic signs and gross merchandising I feel like that’s the next step, a huge GOING OUT OF BUSINESS SALE poster. Through all that I still wanted to find something but I kind of felt gross, thinking about the bins, the racks and those damm signs. I don’t ask for very much but if I’m shelling out high-end cash the least they can do is provide a high-end shopping environment.