I love getting emails from my readers because 60% of the emails I receive are questions, and I do my best to answer them. Honeygirl82 recently asked, what does it mean when Rachel Zoe says “I Die” or “Shut it down?”

Well Honeygirl82 I am no Rachel Zoe expert but from watching countless hours of the Rachel Zoe Project this is what I came up with. “I Die” is used for super fabulous things that Rachel loves and sees on display(shelves, windows, on a hanger etc). Examples of things that will make her utter “I Die”: Vintage Givenchy Dresses, Chanel Haute Couture, Oversized Costume Jewelry and of course Fur Shrugs. “Shut it down” is used when the “I Die” items are on a client. When Joy Brant wore that strapless Missoni dress to the Women’s World Awards, she “Shut it Down“.

Rachel Zoe in her Studio