The Sunglass Hut & Prada have teamed up to create “The Sunglass Hut & Prada Eyewear Concept Store“. Starting on Tuesday, April 28th ending on May, 5th the Rockefeller Center location will only carry exclusive and limited edition Prada sunglasses, as well as sunglass collections previously available only to European and Asian consumers. More than 100 styles will be available retailing from $235 USD to $325 USD. The Sunglass Hut concept store will hold one of the largest Prada sunglass assortments in the world. After May 5th, the styles will be available online at sunglasshut.com.

The Sunglass Hut and Prada Concept Store Front at Rockefeller Center

The concept was designed by both brands and will take two days, a team of 6 designers, and 15 craftsmen from Milan to install it. The 200 square feet space will be fitted with a custom black acrylic walls featuring the Prada Heritage logo in gold foil, specialized window fixtures that pay homage to the signature Prada Triangle, a sleek polished steel cash-wrap, custom floors, and extra mirrors with high polish silver framing. This collaboration pushes boundaries by not simply providing an extensive and exclusive collection but by creating a pop-up shop therefore enhancing the shopping and brand experience.

A Pair of Sunglasses Exclusive to the Sunglass Hut & Prada Concept Store