Taking notes from Chanel’s Mobile Art Project, Prada has unveiled a cultural project of its own. The Italian Label has launched its most ambitious cultural project to date, The Prada Transformer. Designed by renowned architect Rem Koolhaas, the Prada Transformer is a one-of-a-kind tetrahedron-shaped pavilion. The Prada Transformer will be the venue for events devoted to art, film, fashion and of course, the Prada brand, for the next six months. Koolhaas described the Transformer as a “dynamic organism,” since the steel-framed structure can be rotated into four distinct floor planes: hexagonal, rectangular, cruciform and circular, to fit the specific events.

The Prada Transformer in Seoul

The first event to be held at the Transformer is “Waist Down Skirts by Miuccia Prada,” featuring 65 of the most outstanding skirts from Prada’s collections since 1988. The exhibit first opened in 2004 at the Prada Epicenter, Aoyama, Tokyo, and has traveled to Shanghai, New York and Los Angeles. The skirts are displayed in unique ways, some are spinning or moving from side-to-side, while others are glowing with lights underneath. The Prada Transformer is constructed on the grounds of the 16th century Gyeonghui Palace in downtown Seoul, admission is free.

Waist Down Exhibition at the Prad Transformer

For more information Visit prada-transformer.com.